Cole Chen, Design Manager for Architexture China recently gave a presentation to the PATAC Mold Association at the 12th Annual Mold Technology Conference in Qingdao, China. As the only texture supplier invited to this event, Cole provided a comprehensive presentation on the research and development of bespoke textures with our Design, Verify and Produce process. Part of his presentation included Future Texture Trends for 2024, with emphasis on soft trim projects and the importance of creative designs to spark an emotional connection with the consumer. Here are some highlights from that portion of the presentation with a few case studies demonstrating where the market is headed.
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